Zero sugar wines
Zero sugar wines

World's first zero sugar wines!

Wine without sugar... How is it made?

The process all starts with a grape. The grapes for PURE Zero Sugar wines are harvested at exactly the right time when the sugars that can be fermented into alcohol are at their peak and the sugars that cannot be fermented into alcohol are not yet present.

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    At exactly the right time.

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    Special technique and yeast

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    Award-Winning Zero Sugar Wine

Special fermentation technique

A crucial part of creating our Zero Sugar Wine is the fermentation process. This process is a specifically developed technique and yeast by our Italian winemaker, Daniele. The 100% natural fermentation technique makes it possible to ferment all sugars into alcohol leaving a zero sugar and zero carbs wine, which also contains fewer calories.

This way you can enjoy a glass of wine without feeling guilty!

Rated 4,8 / 5,0 by 5263 PURE consumers

The sugar and carb levels in our wines are constantly being monitored by independent laboratories. This is the reason why we are allowed to display a nutrition label on our wines as one of few in the world. I mean, have you ever seen a nutrition label on wine before?

Does PURE Zero Sugar Wine taste different?

Our wines have been awarded many prizes by wine experts, among other wines which do contain sugar and carbs. However, what do ordinary people think about the taste of our wines? We took it to the test with a street wine tasting experiment!


Who is Zero Sugar Wine intended for?

1. People who avoid sugar
There are various health reasons why one might avoid sugar. Choosing a sugar-free wine allows you to enjoy your drink without the sugar concerns.

2. People who avoid carbs
With the growing popularity of low-carb diets, an increasing number of people choose wines without carbs to support their health objectives. PURE's zero sugar wines are not only devoid of sugar but also free from carbs.

3. People who are watching their calorie intake
Avoiding sugar and carbohydrates also means consuming fewer calories. All Zero Sugar Wines contain only 58 kcal per 100 ml, which is at least 30%* fewer calories compared to wines with ≥ 12% alcohol that also contain carbohydrates and sugar.

What do people say about our Zero Sugar wines?

Scott K

Delivered neatly on time in correct packaging. The set of five offers ample opportunity to taste and figure out which wine best suits your favorite dishes or occasions. Some acquaintances should watch out for sugar, I got good comments from them! 'I'll be back' said a famous actor! me too!!!!


After doubting for a long time whether to order this wine, as it would fit within my keto diet, did this anyway. Thinking to myself that it would mess up my diet and the weight loss for this week would stand still,as this is the case with the non-sugar and non-zero carbohydrate wines. After the first two sips I was sold, a lovely fresh and smooth wine that drinks away nicely. And during the next weigh-in......, just lost three kilos!

Michelle W

I always drink white wine, so also ordered white from you. Surprisingly, I like it, nice touch, I follow the weight watchers program and there this wine is 0 points! So ideal for me to still enjoy a glass of wine once in a while!

Nessa Kinnerey

After a completely unexpected type 1 diabetes diagnosis, ordered this starter pack for my birthday and totally happy with it! Of course I can also have "normal" wine, but this wine is seriously tasty and better for me, so an easy choice. Besides tasting great, the bottles are beautiful. And, not unimportantly, fast delivery. From me an easy 5 stars.

Sarah N

A wonderful initiative to make more "conscious" wines and the taste is sublime. Not a single regret that I ordered a box of red wine and will order again with 100% certainty. The red wine has a wonderfully smooth taste. Highly recommended!

Lisa B

The wine is surprisingly delicious, you do not have the impression that you are drinking a low calorie wine! Lovely full-bodied white wine with a good aftertaste. Let yourself be surprised!


Good flavors, you definitely don't miss the calories , a tasty and varied range, and a good feeling that in Mn keto diet I can still grab an occasional glass without feeling guilty!

Frequently asked questions